You need both to have a successful web presence. A nice website without good content is like a well-decorated restaurant with bad food. Conversely, while not the same for all of the world, people don't always enjoy fine dining while squatting under a half-baked attempt at a roof and four walls, either. A balance of the two is what you should be looking for.

Good content, and the news of good content, can drive traffic to your website and engage relevant visitors to win over their trust in your company. A well-designed website can both convert this traffic into leads as well as appeal to visitors aesthetically to gains trust as well. You want your website to be a well-decorated restaurant with awesome food.

In addition to revamping site content, writing blogs, and finding fresh keywords, a few of our clients are in need of serious website redesigns as well. Check out the portfolios of three of our favorite Boston web design firms:

Growth Spark (www.growthspark.com)

Growth spark specializes in wordpress websites for services firms who want to use their website to build online authority of their company and convert traffic into leads.

Fresh Tilled Soil (www.freshtilledsoil.com)

Fresh Tilled Soil specializes in designing web applications as well as wordpress websites for companies who are starting web-based businesses and services.

Oat Creative (www.oatcreative.com)

Oat creative is a design shop which focuses on highly-creative web and print design and balances artistic elements with smooth user interaction.