Well-written meta information should be easy to understand and appeal to your target audience, should be relevant to the content on the page, and should help you capture google searches successfully. Using the "allintitle:" tool in combination with the keyword search tool on google helps you determine the competitiveness of the keywords you're targeting, and can help you realize easy fixes to fill gaps in underserved searches. The "allintitle:" tool shows you how many web pages have a certain keyword or phrase in the meta title. Compare these results with the number of searches for a keyword or phrase in the google keyword tool to see how much competition or opportunity there is with the keywords you're targeting.

• For example, there are just over 22,000 monthly global searches for the phrase: "SEO Copywriting", and there are 161,000 results with the phrase "SEO Copywriting" in the meta title. This means you'd have a hard time ranking for this phrase, and showing up on the first page would take a tremendous amount of effort and time.
• There are the same number of searches for the phrase: "Search Engine Optimization Copywriting", yet there are only 6,250 results with the phrase in the title. This means there may be an opportunity to capture more people searching for the same exact thing, with much less competition from other sites.

If there are many searches for a keyword, and even more results, then the competition may be high. If there are fewer results than the number of searches, then there may be an opportunity to optimize your page differently to fill the gap between. While using this tool isn't an exact science, it's helpful to understand how many other sites are focused on competing with your keywords enough write them in their meta information and simple changes you can make to your keywords to capture more searches.

The way to check this out is easy: enter a search term into google, and enter the word "allintitle:" before it (no quotes). For example: allintitle: SEO Copywriting will show you how many web pages have "SEO Copywriting" in the meta title. To check out how many people are searching monthly for your keywords, use the google keyword tool.

We like to work with entrepreneurial, small-to-medium sized professional services firms. We want to contribute to the overall quality, cleanliness, and effectiveness of your website and blog content writing. We're not a lead generation service specifically, but if we can contribute to the closing of a deal, receiving an interested phone call or email, or providing a good lasting impression on a potential or existing customer, this pays for our work a hundred times over. If all we do is take the weight of necessary and responsible search-optimized content writing off your shoulders at so you can get back to running your business, we consider ourselves successful. Additionally, if we can work with a larger creative agency as your go-to content company, and help you provide value for your clients at a cost which is less than doing the work in-house, we are successful.

You don't want your writing to look robotic, stuffed with keywords, or totally vacant of keywords either. We've noticed a serious void between good online writing and bad online writing.

Let's start with how not to use keywords in your writing.

1. Don't overstuff your site page or blog post with your new keywords. This makes the writing look unnatural, or like you're trying too hard. While having a lot of relevant keywords can sometimes be useful for search engines, as soon as someone visits your site and reads what you have to say, it's fairly easy to recognize bullshit.
2. Don't write like a robot. A lot like with overstuffing your writing, writing robotically means you are so careful at using your different keyword phrases in your writing that it doesn't look like it was written by a human. This writing looks mechanical and forced. Also not good for earning visitors' trust.
3. Don't take 1 and 2 so seriously that your writing is totally devoid of keywords. You need relevant keywords in your writing and in your meta information to appear in search results and appeal to the right kinds of visitors.

A good way to use keywords in your site content and blog posts:

Write normally! Write as if you're writing an email to a friend or colleague. Be informative, to the point, and sound like a real person. Use keywords naturally in sentences and titles. Replace words you've been using which don't have evidence of enough traffic with synonymous keywords that do, like you might do when using a thesaurus. The less it looks like you're trying to use a certain phrase or keyword, while in fact doing just that, the more effective your writing will be. Google will love you for being both relevant and not stuffed with keywords, as will your readers when reading a natural page or post written by a real person.

Once you've developed a list of obvious keywords and more creative keywords, you can organize them by category or service into pillars of phrases. We'll create an excel spreadsheet organized by category or service, and in addition to the list of general keywords, we'll have continually-updating worksheets of niche keywords and phrases.

What we like to do is explore all the services you offer and develop niche phrases for each service to use in landing pages and blog posts. These keywords will be used in conjunction with your general keyword list, and should reflect even further-niche words and phrases.

Let's stick with the law firm for startups example: if you offer incorporation, creative licensing, IP services, and resident agent services, each of these categories deserves it's own list of 10-20 keywords and phrases in addition to your general keywords. This will help you to both capitalize on under-served niche phrases, as well as include more relevant content for both search engines and your visitors, who can have more specialized needs than just your core service.

Good keyword research is where you should begin with any online marketing project. Even when starting a company or brainstorming any new service. Keyword research is one of the easiest ways to determine demand for what you're offering based on relevant search volume, as well as any opportunities you may be missing out on. You can determine how competitive it will be to market your product or service without spending a cent, and refine your idea to fit unserved niches you discover through researching what people are searching for and what is available.

Researching keywords is easy: Go to https://adwords.google.com/select/KeywordToolExternal, and from here you can type in search terms, get new ideas for search terms, determine search volume and advertising competitiveness, and find under-served niche phrases by comparing them to search results.

The magic comes when you want to go beyond obvious search terms, and find otherwise unrelated keywords which can still drive relevant traffic to your site. For example, let's say you are a law firm which primarily helps incorporate startups. An entrepreneur in need of your services could be searching for “incorporate my company”, which is an obvious term. A less-obvious term which can still yield relevant traffic could be “Differences between LLC and S-Corp”, or “Why register a company in Delaware”. Both of these searches were done in a mindset which is likely in need of your services, and may be less competitive terms to rank highly for.