Well-written meta information should be easy to understand and appeal to your target audience, should be relevant to the content on the page, and should help you capture google searches successfully. Using the "allintitle:" tool in combination with the keyword search tool on google helps you determine the competitiveness of the keywords you're targeting, and can help you realize easy fixes to fill gaps in underserved searches. The "allintitle:" tool shows you how many web pages have a certain keyword or phrase in the meta title. Compare these results with the number of searches for a keyword or phrase in the google keyword tool to see how much competition or opportunity there is with the keywords you're targeting.

• For example, there are just over 22,000 monthly global searches for the phrase: "SEO Copywriting", and there are 161,000 results with the phrase "SEO Copywriting" in the meta title. This means you'd have a hard time ranking for this phrase, and showing up on the first page would take a tremendous amount of effort and time.
• There are the same number of searches for the phrase: "Search Engine Optimization Copywriting", yet there are only 6,250 results with the phrase in the title. This means there may be an opportunity to capture more people searching for the same exact thing, with much less competition from other sites.

If there are many searches for a keyword, and even more results, then the competition may be high. If there are fewer results than the number of searches, then there may be an opportunity to optimize your page differently to fill the gap between. While using this tool isn't an exact science, it's helpful to understand how many other sites are focused on competing with your keywords enough write them in their meta information and simple changes you can make to your keywords to capture more searches.

The way to check this out is easy: enter a search term into google, and enter the word "allintitle:" before it (no quotes). For example: allintitle: SEO Copywriting will show you how many web pages have "SEO Copywriting" in the meta title. To check out how many people are searching monthly for your keywords, use the google keyword tool.

We like to work with entrepreneurial, small-to-medium sized professional services firms. We want to contribute to the overall quality, cleanliness, and effectiveness of your website and blog content writing. We're not a lead generation service specifically, but if we can contribute to the closing of a deal, receiving an interested phone call or email, or providing a good lasting impression on a potential or existing customer, this pays for our work a hundred times over. If all we do is take the weight of necessary and responsible search-optimized content writing off your shoulders at so you can get back to running your business, we consider ourselves successful. Additionally, if we can work with a larger creative agency as your go-to content company, and help you provide value for your clients at a cost which is less than doing the work in-house, we are successful.

You need both to have a successful web presence. A nice website without good content is like a well-decorated restaurant with bad food. Conversely, while not the same for all of the world, people don't always enjoy fine dining while squatting under a half-baked attempt at a roof and four walls, either. A balance of the two is what you should be looking for.

Good content, and the news of good content, can drive traffic to your website and engage relevant visitors to win over their trust in your company. A well-designed website can both convert this traffic into leads as well as appeal to visitors aesthetically to gains trust as well. You want your website to be a well-decorated restaurant with awesome food.

In addition to revamping site content, writing blogs, and finding fresh keywords, a few of our clients are in need of serious website redesigns as well. Check out the portfolios of three of our favorite Boston web design firms:

Growth Spark (www.growthspark.com)

Growth spark specializes in wordpress websites for services firms who want to use their website to build online authority of their company and convert traffic into leads.

Fresh Tilled Soil (www.freshtilledsoil.com)

Fresh Tilled Soil specializes in designing web applications as well as wordpress websites for companies who are starting web-based businesses and services.

Oat Creative (www.oatcreative.com)

Oat creative is a design shop which focuses on highly-creative web and print design and balances artistic elements with smooth user interaction.

We've seen an exceptional amount of companies get caught up in trying to market their companies with blogs full of top ten lists and regurgitated expert advice. While these types of posts may drive traffic initially for a short, viral period of time, they often do not have lasting effects and don't always matter a whole lot to your website visitors.

We like to pick topics based on questions or circumstances your potential customer may be experiencing when they're also in need of your services. For example, one of our clients is an industrial process engineering firm, called SPEC engineering (www.spec-eng.com). When helping to write SPEC's blog, we worked with them to look at trends in the industry and problems their potential customers are having within this trend. We took the rise in biofuels and found that there were issues with scaling up facilities due to different types of feedstocks (corn, switchgrass, a feedstock is what eventually becomes ethanol). Using keywords they're targeting, and researching different viewpoints on the subject, we came up with a post which can both drive traffic to their site as well as provide help to their visitors.

Think about different trends the industry you serve is facing, and research problems your potential customers may be having. Yes, this is essentially marketing 101, except you're doing it over and over again within your blog. And instead of simply stating that you can help alleviate your customer's problems, provide a solution in the form of a well-researched blog post so your visitors start to see you as an online authority. They'll hire you when they need you, what your blog is doing is gaining trust for you over your competition. By writing a more substantial post on an important topic rather than simply throwing together a top ten list, you're also providing far more value than visitors could find elsewhere.

You don't want your writing to look robotic, stuffed with keywords, or totally vacant of keywords either. We've noticed a serious void between good online writing and bad online writing.

Let's start with how not to use keywords in your writing.

1. Don't overstuff your site page or blog post with your new keywords. This makes the writing look unnatural, or like you're trying too hard. While having a lot of relevant keywords can sometimes be useful for search engines, as soon as someone visits your site and reads what you have to say, it's fairly easy to recognize bullshit.
2. Don't write like a robot. A lot like with overstuffing your writing, writing robotically means you are so careful at using your different keyword phrases in your writing that it doesn't look like it was written by a human. This writing looks mechanical and forced. Also not good for earning visitors' trust.
3. Don't take 1 and 2 so seriously that your writing is totally devoid of keywords. You need relevant keywords in your writing and in your meta information to appear in search results and appeal to the right kinds of visitors.

A good way to use keywords in your site content and blog posts:

Write normally! Write as if you're writing an email to a friend or colleague. Be informative, to the point, and sound like a real person. Use keywords naturally in sentences and titles. Replace words you've been using which don't have evidence of enough traffic with synonymous keywords that do, like you might do when using a thesaurus. The less it looks like you're trying to use a certain phrase or keyword, while in fact doing just that, the more effective your writing will be. Google will love you for being both relevant and not stuffed with keywords, as will your readers when reading a natural page or post written by a real person.